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Look at it this way.
Its a game of Natural selection.
Something that threatens your survivability IE your bottom line in the business terms should never be takin lightly.
Taking for granted what you have now is not what a Tiger thinks of when eating its prey. That tiger is thinking of its next meal.
You can be a Tiger or You can Be It's Prey.
If you are Prey look forward to many Tigers working out ways to destroy you or take a piece of meat off you, thus hindering your ability to survive.
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