Quote:
Originally posted by scorpion3600
One aspect I like about PPC personally is that there is in fact a guarantee. The guarantee is that you don't have to worry that your listing will fluctuate wildly in the SERPS, however, what happens in 5 years when everyone is bidding $0.50 per click minimum and your adult paysites still are around the same price? Then it's not so great...
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The main worry I have is click fraud will begin to get higher and higher and as a PPC customer there isn't all that much we can do when disputing charges other than complain and hope the engine will refund those clicks we believe to be fraudulent.
WG