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I am a career designer and well if I may be blunt Amp finds unthought of territory in design. Meaning if your a designer it is worth while to study what he has done.
There is an element that is tough to capture in design and the element is bringing something visual to "Life". It is very tough to do.
No business man, no accountant, no lawyers, no admin nothing none of them can do that sort of thing except an artist.
It's what artist's do.
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