Quote:
Originally posted by cheekycherry
Things fucked up with adwords since they introduced the new broad keyword matching feature... Designed to fuck you out of more money for unrelated phrases you didn't choose.
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A combination of that and more people clicking on adwords since they fucked up the listings last time out. Rather than the change removing spam there are now crap and irrelevant listings for loads of popular terms. This means not just more clicks to adwords campaigns but also much lower quality clicks are too. Rather than click because your ad interests them as before, they now click because there's nothing better showing up in the 'free' listings. Whilst it makes for a lot of clicks to adwords it also makes for crap ratios
