THE END of affiliate programs = CAN-SPAM?
Bush is going to sign the Can-Spam bill into law soon...
I'm pretty sure your company will then be liable for the ANY email marketing your affilliates do... which could make you liable for millions of dollars (that the gov would collect) just from the results of one rogue affiliates marketing.
Sure, you could try to sue that affilliate... but in the mean time your company is the one that takes the heat.
I think CAN-SPAM is going to seriously change the way this industry operates.
|