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5 years -> cheap and very fast internet access for everyone and everywhere (wireless) -> advertising changes (for example when you step in to local night club your "cellphoneputer in your handwatch" will show you live video adverts from local escorts (maybe direct to your sun glasses)
10 years -> much faster procesors and huge RAM's (maybe optical not semiconductor technology and harddrives will be more like RAM today) -> custom content shoot will be more like "3d studio hyper xp mx 2015" job then real shoot
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