AOL launches love.com
Delivering instant gratification to Internet pairing, America Online is launching a dating service that will make finding a mate as easy as flashing a message.
Love.com is accessible to anyone with an Internet connection, Web browser and free AOL Instant Messenger account.
Independent of AOL's regular online service, Love.com launched Wednesday as a free preview, with a yet-to-be-determined subscription fee starting Feb. 14.
Consumers spend more money on personals and online dating than any other content on the Internet, according to the Online Publishers Association. U.S. consumers spent $214.3 million on personals in the first half of 2003, up 76 percent over the same period in 2002
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