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To an extent Chris.
One thing about traffic is it is a surfer. And if you send it blind and they have no idea what they are doing at this site... they will close the window and never go back. Boom, sale lost.
It's the job of the webmaster to qualify the traffic for optimal conversions. The more they know about it before they go to buy, the better chances of buying there is. If they aren't interested they don't click. Thus you get better ratios, and more traffic circulating your site.
It's up to the paysite to take the traffic and convert it. But if the surfer is sent out of nowhere, even the BEST converting site in the world wont be able to convert bulk shit traffic.
All traffic in a sense is good traffic. I will blurt these words until the day I die "qualified click/traffic".
This is how your prod % increases, but giving the user options.
But yeah, you're on the money there.
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