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A ratio is the comparison of one number to another.
Like the number of signups you get compared to the number of people you sent to the sponsor gives you a signup ratio. One signup in 500 visitors would be 1:500.
In this case it's the number of ads compared to the number of movies/content you have. 1 ad for every 1 movie gives you a ratio of 1:1. Wayyyyyyy too high.
Your advertising should be about 1:5.
One ad for every 5 movies/pics on your gallery.
With 4 movies this would leave you with the stunning option of ONE ad, which could easily work on Hun traffic if you do it right. Fill the gallery with lots of juicy, sexy text that gets the surfer worked up and wanting to see more, then give him a big bright easy-to-see link to take him to the sponsor. Something like "click here now for instant access" or "click here to see the full-length version".
Big fat font and bright eye-catching colors on the link, make it stand out from the rest of the text and draw the eyes down to it, so that the surfer can't help but look at it.
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