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Old 01-10-2004, 05:52 AM  
Libertine
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Join Date: May 2002
Posts: 17,860
Saying "asian" converts badly is about the same as saying "white" doesn't convert.
The mistake many webmasters make is to lump all "asian" content together. Japanese and south-east asian are two completely different looks though, if a surfer is looking for one of those chances are he has no particular interest in the other. Many dumb webmasters, however, simply promote it as "asian". That doesn't work.
A mistake that is just as big and is made just as often is making no difference between white on asian, asian on asian and black on asian. With US and Euro traffic white on asian does pretty well, while with asian traffic asian on asian does better.

So, naturally, if someone is looking for white on japanese content, thai on thai won't convert worth shit. That doesn't mean the niche doesn't convert, it means you don't understand the niche.
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