New Razor Will Make Your Hair Stand On End.
BOSTON -- Gillette is raising the ante in the shaving game.
The company has rolled out a new high-tech, premium razor. The souped-up version of its Mach-3-Turbo has a battery-powered handle that sends electric pulses to the cartridge to make hairs stand on end.
Gillette says the M-3-Power system features an "electric green" color that most consumers associate with video games and other electronics.
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