Quote:
Originally posted by MadCap
If it is cable ads I would call the regional cable companies individually. you'll get better deals I have the # for my time warner rep if you need mpls info. We ran a bunch of ads for our dsl and dial up services here localy.
But i would say get a list of cable companies and start dialing. asking for specials or unsold spots.
for networks youll probably better off using an agency.
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Initiative is the large buyer of time in the US. They buy huge bulk blocks of cable time at steep discount and then parcel and packages the time slots for their clients. They're able to buy at rock bottom prices using that technique.
They have every market also. Its a pain in the ass and time inefficient to do media buying station by station if you are buying nationwide like EB is talking.