It's all about the context. For example, if someone from GFY or the tradeshows included the phrase "What the fuck?" in an email to me. I wouldn't think twice about it.
If my Banker, Lawyer, Accountant, Doctor, etc.. wrote it I would be pissed off.
So I'd say, if it's someone from the industry that you know well, then let it slide. If not, just don't do business with them.
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