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You might wanna go talk to ppl running brick & mortar stores/businesses. A restaurant, a bar, a liqour store or whatever with walk in customers.
Some days they will have tons of people coming through their doors with great sales and sometimes few people throught the door and slow sales.
Note: Those brick and mortar people usually don't think they're being cheated or "shaved" - fluctuation is just part of the game.
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