Quote:
Originally posted by polish_aristocrat
Why do review sites echange traffic with other review sites?
TGP's trade with other TGP's for obvious reasons but the TGP surfers are aware of the existence of other TGP's. But I always thought that a review site is considered something special and unique by the surfer. So the main goal for a review site, assuming it is a separate site and not an addition for a TGP, should be to get the traffic via SE's or PPC SE's, make the surfer interested in their site, convince him that this is a special site, and to buy a membership or bookmark it, so that when he decided to buy a membership to a paysite in future, he may visit that site again and make them a sale. 
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Better page rank? Some other review sites might feel they offer a better quality product, thus stealing that bookmark from one review site to another?
