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As a buyer, I hate seeing reserves. As a seller, it has it's uses.
The main benefit of a reserve is being able to get your auction to show up in eBay search as having a low opening bid. You can't tell if an auction has a reserve on it until you view it. By the time they see it has a reserve, they already have the auction open and at least look at it, and possibly will even make a try for the reserve.
But reserves cost extra money, plus the listing fee is based on the reserve price, not the starting price... and reserves do piss some buyers off. It's a toss up.
If not using a reserve, try to start the auction at the very lowest amount you would take for the item. There's always the chance an item will sell for the starting bid.
I wouldn't suggest having your friends bid up your auctions. Shill bidding will get your account deleted by eBay.
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