I find one of the most important variables for hosting is support. I've found some stellar deals...and have one now...but have had some technical support nightmares in the past. You'll sleep better if you have good tech support even if you're paying more...believe me it will be much more profitable in the long run.
This is not to insinuate you don't know this or those posting here have or do not have good tech support. Just a random bit of advice since I was burned before...
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