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my son (who's a grownup) and i had phonesex lines we were advertising. we decided to try promoting them on the internet, as well as in print.
we had no computer, i had never seen a bbs (although michael had), and we were spending $10 an hour searching for link trades at an internet cafe-sorta place; then paying someone to make our webpages.
our trades were successful enough for us to have to find better hosting - we were soon maxing out our non-adult host's lines... and soon we said "fuck the phonesex" and started making more money from our click sponsor, the dirty bird's nest.
the rest is history ;-)
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