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sales to click ratio is a big variable.
there is highly targeted filtered traffic.
there is blind traffic, exit traffic, redirected traffic, circle jerk traffic.
there is foreign traffic that can't buy anything.
that's number one variable.
next you get to the quality of the site and what it offers.
that's number two variable.
next you get to the scrub ratio of the e-commerce vendor.
that's number three variable.
many variables.
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