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Above average content, unusual designs, niches does it IMHO. Yea, I know its obvious that I push TGP sites but I do so with an understanding that making a TGP just as good as a paysite that you are typing to push is a dumb idea.
Don't overindulge the, er, sense of the potential client with more content then he needs to, er, finish. Get him going with boring content, then dazzle him with great content presented in a unusual way.
Side note: This is why hosted galleries provided by sponsors are a bad idea. Visitors see them so much they become accustomed to them and the thrill is gone. Why would I sign up for a site where I have seen so much of its content already. Would there even be much more inside?
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