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Originally posted by PMdave
why would anyone buy traffic to send directly to a sponsor?
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You can send purchased traffic directly to a sponsor, but it has to be clicked niche traffic of course and also this is no guarantee for sales.
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if that made any profit do you think they would sell the traffic or just sent it over to the sponsors themselves?
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Sometimes it is easier for a broker to just sell the traffic instead of spending time to find out what sponsor works best.