Playboy.com, the Web site for adult entertainment company Playboy Enterprises Inc , on Thursday unveiled an unusual deal to pair photos and other content of Playboy's sleek models with the tattooed and pierced women of SuicideGirls.com.
Under the arrangement, fast growing Playboy.com will weekly feature pictures and merchandise from SuicideGirls in a cross promotion aimed at driving users to each site and boosting subscribers, e-commerce sales and other revenues.
"SuicideGirls is cool, and Playboy has a history of doing things that are cool. They (SuicideGirls) might be pierced and tattooed, but these girls are also natural," said John D. Thomas, editor of Playboy.com.
full story (Reuters)