Quote:
Originally posted by TheJimmy
an old SEO habit I've stuck with and it works for me is go with the plural....
you can find a peach in peaches
but can't find peaches in a peach...
 
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yep. thats an excellent rule.
Sarah it also depends on whats being searched for. Your best bet is to use wordtracker and have a look at the plural ratio. It varies quite significantly for instance "gay midgets" is typed in about 5% more than "gay midget" whereas "amputee girl" is typed in 20% more than amputee girls".