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Extremly good conversions generally mean the webmaster has filtered his traffic.
The surfer has to click through 2-3 pages talking about the site/product before the webmaster actually sends them off to the sponsor.
Obviously the surfer who continues along is interested and therefor the chances of them buying is much greater.
Telling them upfront a CC is required will greatly help your ratio as well.
Drawback of filtering too hard is that you lose volume.
People fuck around with ratios too much, its about how much $$$ you make.
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