Actually we are dropping the BYOT program all together. We'll be releasing a new product and leaving the inferior product behind for 'other' programs to use. Our new product has a new trademarked name and is far superior to what BYOTs are of today.
Also, the program will outconvert the existing BYOT for a few reasons, even without a trial price
More news of this new program will be posted Feb 23rd (this coming Monday) as well as the release of our brand new product which will simply BLOW away the conversion ratios of most of the sites out there and most definitely out convert the existing ARS portfolio!