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First, though I'll assume you've already tried, try to lower your cost price. Perhaps buying in bulk? If you could get $40 instead of $50, that could give you enough room to work with.
I'd try around $69.95 - $79.95 as a price range if the competition that doesn't work charges $60. $90 is a little too high for most consumers I think who haven't tried your product before.
If you could, say, pay $40 and charge $75, you could offer affiliates $25 per sale and keep $10.
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