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Stuff like this shouldn't be unexpected.
For the longest time Yahoo was basically the world's largest free online content provider that charged for nothing at all, and their bottom line reflected that. They've recently started towards charging for select services in some way, and it is paying off for them.
I'm surprised the general public at some point in Yahoo's history was never blocked out and the services packaged exclusively along with an ISP plan in a nice program similar to how AOL works.
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