What do you do with a financially successful, yet slightly-tainted business? Sell it all off at a hefty price and quickly try to become respectable, of course.
Richard Desmond is the man in question, who has sold 45 of his pornography titles in his bid to take over the Telegraph group.
"Mr Desmond sold 45 titles including Asian Babes and Big Ones to a pair of businessmen for around £20m," the Guardian reports.
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