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Old 03-08-2004, 05:47 PM  
garett
Confirmed User
 
Join Date: Mar 2004
Posts: 683
I know the designers here will have my head for this .. and I do put a lot of time in effort into designing nice looking galleries but..

I believe it's the content that makes the sale.. not the template/design.

The only reason I put forth effort in designing "nice looking" galleries is a) the simpler the design the less the surfer has to look around to find a link that just might bring him to more of the content he just fell in love with and b) so I don't put off TGP owners and get rejected.

I just don't think a nice design has much influence in making the sale. A surfer isn't going to shell out his hard earned cash unless he's had some kind of connection with the content and wants to see more. He's not going to pay $20 a month 'cause you presented him with a great looking gallery.

On the other hand .. a poorly designed gallery might make it hard for the surfer to find what he's looking for .. and the #1 rule of advertising is to make it as easy as possible for the customer to buy your product.
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