Quote:
Originally posted by garett
I know the designers here will have my head for this .. and I do put a lot of time in effort into designing nice looking galleries but..
I believe it's the content that makes the sale.. not the template/design.
The only reason I put forth effort in designing "nice looking" galleries is a) the simpler the design the less the surfer has to look around to find a link that just might bring him to more of the content he just fell in love with and b) so I don't put off TGP owners and get rejected.
I just don't think a nice design has much influence in making the sale. A surfer isn't going to shell out his hard earned cash unless he's had some kind of connection with the content and wants to see more. He's not going to pay $20 a month 'cause you presented him with a great looking gallery.
On the other hand .. a poorly designed gallery might make it hard for the surfer to find what he's looking for .. and the #1 rule of advertising is to make it as easy as possible for the customer to buy your product.
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I agree, just make a simple design with text. people just dont click on banners like they used to. A simple design that loads fast, has good content and some good creative text selling your sponsor will convert better than any pretty gallery will. At least my experience is that.