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Recently started. So far my click-thru is around 6%, which is a lot lower than I had hoped. Each 'view' costs 1.5 cents, so my ration translates to about 25/cents per visitor - much higher than Goto for equivalent terms I'm targetting. This is highly targeted ad for very specific phrases that, I felt, would perform much better.
That said, the technical side of the program is fantastic. Edit, delete ads in *real time* - i.e. immediate updates. 'Banner' count and click-through stats for each term. Can choose to only display to viewers from certain countries (I'm only showing to US, UK and Canada). Truly and impressive piece of programming.
Still, clickthrough well below what I hoped and for now I find it too expensive in relation to Goto traffic. I'm tweaking ads now to hopefully increase click-through, will try what I find and keep updated.
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