Speaking from my own personal point of view, I would have to say, it's mainly marketing and hard work
You are marketing a product, who's consumers are becoming more sophisticated month by month, as well as the fact that there is more competition for their $ month by month
I believe now, you have to approach the business, with a point of view of catering to a repeat or return customer, the fast growth curve has slowed a little, things are harder to sell
So you have to supply them with a fresh ever changing mix of content and sites, which offer them good value for the money
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