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Any surprise that I have an opinion?
hehe..
I see 3 staffing strategies employed.
booths with no women.
booths with women as talent (bodies)
booths with women as salespeople.
It takes a lot to get me to stop at a booth that doesn't have a woman to look at.
But if the women are just to look at ... I'll take a quick glance at the booth...make a mental note and move on.
THE most sucessful booths...have knowledgeable women...that are well spoken...that you can ask questions...get answers from...and do a little flirting with.
You do that... it doesn't matter what you are selling... people will stop by... if you have something for them to sign up for... a girl can get a guy to sign up for ANYTHING.... especially when she is dressed right...or when when she hints she might be a party later...
Any surprise, i'm a marketer...
that's my 2 clicks.
~Brett
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