I am one of the people doesn't really give a shit about spam and I'm more annoyed by people who eomplain about it. Most of it is what salespeople call "cold calling." Without cold calling (approaching people who haven't bought from you before), no business could exist.
I can recognize spam from the Subject line almost all the time. I just go through, flag it, and mark it "Read," unless it looks interesting. Now and then I get spam I like, and then I thank Heaven for spam.
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