Form an article handed out at the AWE show.
4 - Build ugly sites! It's true! There's a saying in this business and most veterans will nod their heads along, agreeing that this was true for them as well: "Build the first for show and the rest for dough."
Most webmasters start out wanting to build a beautiful showcase site that they can proudly show all their friends saying, "Look what I did!" They oooh and ahhh but usually you'll never make a dime off these first "gorgeous" websites. Remove the flashing backgrounds, high-resolution photos and for goodness sake disable and delete those damned midis! Then you're finally ready to start making some cash off all your hard work.
Believe it or not the ugliest sites can make the most cash. Just throw up a black background - some say black is preferred because it doesn't glow in the room at night alerting wifey that hubby has once again gone porn surfin'! - add some simple bold text, your sponsors banners and some really crappy looking thumbnail sized photos and you've got yourself a winning site. Okay, so it's not THAT easy but it is pretty close. The less you try to make a pretty site and the more you build a site that SELLS to your surfing customers the better! Remember - you don't want them to feast off the free content on your site, you want them to move on to the higher quality banquet on your sponsor's site so you can earn the commission!
Since I copied this and posted it, I might as well give them a return link.
http://www.adultbuzz.com
The entire article, and all 5 "things i needed to know" were very, very informative.
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