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because making good money is predicated upon paradigms and the difference between a good paradigm and a bad one is the difference between zero and lots of $$$.
For example, one dominant paradigm is give away free porn...this paradigm, while it may make a few sales here and there is generally of very poor economics and will fail. The other paradigm might be, "Quality traffic is more important than volume". That paradigm alone can bring you a 5 figure monthly income.
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