Anyone can spread rumors or lies or even start their own webmaster board.
I trust the friends that I have made in this biz over the years... and they trust me... I think that's more important than making money.
In other words I have no problem with anonymous speech -- it's all anonymous anyway when you think about it. 12Clicks can tell me to sit back down in the peanut gallery on the GFY board -- but would he look me in the eye and say that? I would kick his ass if he did.
I learned you can't trust anyone online when I was 12 when I had a BBS -- some guy on my system pretended to be a friendly programmer that had coded a very useful ANSI tool for my BBS. When I went to execute it -- I discovered that it was a personalized trojan horse with ASCii RIP grave stones with my name on it, my brother's, and my co-sysop's... *laugh* fortunately that guy was an idiot because his trojan tried to destroy the FAT on my C: but I executed his program on the D: and his trojan crashed and didn't even work! hahaahah...
Do you remember the Good, Bad, and Ugly site? Is that still up? I used to check on that page frequently until I actually tried the programs that were recommended and they sucked...
"The truth will out"
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...from the nectar of the Bone flows all that clicks...