Credit cards are the common currency and unless they are disallowed tomorrow, nothing will be 3 times more profitable from a sheer numbers standpoint.
We take checks, we recommend a dialer or two, but I would never ever tell a customer of mine that anything was more profitable than credit cards since there's no way it could be based on volume.
Say add 10% to your bottom line, say recover lost income, say get the most out of ever surfer --- but do not say that anything is more profitable than credit cards.
Mel, I like you but you are way smart enough to know where the bulk of the money is and way too smart to play spin doctor for anything.
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