Google To Start Selling Banner Advertising
Google Jumps into Banner Advertising
Google has decided to sell banner advertising on other companies' Web sites. It is a departure from the text-only advertising that it made famous -- not to mention, immensely profitable.
The new initiative is part of Google's AdSense program, which sells ads that appear on other Web sites. Like its search technology and paid-inclusion ads, AdSense is based on a tech platform that determines which ad is most relevant to the content a user is viewing.
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