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Originally posted by WiredGuy
The traffic from Overture is not as qualified in my opinion. A lot of their listings come from expired domains displaying search results. For example: http://www.wiredsex.com/ is one such domain which is fed by Overture. It's still worth your time, but the ROI is nowhere close to that of Adwords.
WG
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No, this domain is fed by findwhat. The owner is out of Hong Kong and owns a huge number of domains (something like 50,000). Read an article about him some time ago, his checks from FindWhat are huge.
Overture gets most of their traffic from agreements with other SEs and Portals. Yahoo, of course, but also CNN, altavista and a bunch more. That's why they push the top three spots so hard, those three go on their partners pages.