Quote:
Originally posted by WiredGuy
The traffic from Overture is not as qualified in my opinion. A lot of their listings come from expired domains displaying search results. For example: http://www.wiredsex.com/ is one such domain which is fed by Overture. It's still worth your time, but the ROI is nowhere close to that of Adwords.
WG
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Overture traffic from expired domains should be good as they don't allow direct listings. So, you pay only for the second click. In contrast to that Google allows direct listings.