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As long as the url isn't ten inches long, just do up a nice description, title, and block of keywords, and set it up for the robots to be able to send out the spiders to it. There's two kinds of spiders though, so set it up in the pages themselves, and also in a robot file. That way you get them all. That's about all there is to it. Submit it every so often, but don't get stupid with it, or they'll see it as spam.
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