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Soul_rebel is correct here.
All SE's use varying formula to determine a sites worthiness for position, many also use link lookup to improve position and avoid unfair ranking. Optimisation is the careful balancing of keys, description, heading, body text, link text, heading text and the all important keyword relevance and prominence within these fields. The latest SE likes and dislikes are available at a price.
This is called SE optimisation and often applies to pages beyond the index and made specially for this purpose.
Google have not actually banned these words, its just that due to the quantity of sites using them in submission the level of rejection is very high if they are found.
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