You nailed it Gary. I've seen that shit happen with my own eyes on a personal level. Last year I was one of the guys in the running for "Technical Content Editor" for a new dot com that was building up... they bought a big fancy building... lots of gear... hired people like crazy... had investors pouring tons of money into it... but they never really built up a solid foundation. They focused more on looking like another "pretty" dot com on the rise... I never did get the job. Someone I went to broadcasting school with undercut me for the position. I told her they'd be out of business in 6 months to a year... well,
look at them now.