Rick: I respectfully disagree that traffic is God or that content is King. Obviously, the greatest content site in the world with no traffic and no eyes seeing it won't turn a profit, but the same is true that all the traffic in the world is not going to make a crappy site successful. I know of a few sites that have less traffic today than a year ago but are far more profitable today as a result of focusing on user experience.
The only thing I believe is that the customer is always right. To serve the customer is to know how to survive and thrive in business by keeping chargebacks down and retention up.
Homegrown Video has 20 years of fans to back me up on this.
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