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They can send mass traffic, but it appears to work best for people who have concentrated on specific gallery making for a while and/or have their own paysite or sponsor program to send traffic to. Margins are tight for a lot of gallery makers already...and when you add in the cost of the spot, those margins either narrow or disappear.
As for starting out, I would suggest you get the feel for diffferent TGPs traffic, then work from there. If you can make a gallery work on a site, then maybe paying a little extra for more hits from there will do you some good. But it's really trial and error like everything else in this business. It depends on your content, sponsors, etc...
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