Normally I wouldn't have any problem with just letting webmasters choose the content they want, but we don't have the licensing on some of it to provide to webmasters (some of the content, we can only use on a limited amount of URL's).
Each webmaster, however, generally recieves a bit different content. I know how hard it is trying to get listed on certain tgp's and linklists with everyone subvmitting the same content.
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