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ARS conversions look worse than other sponsors because they count all of the clicks. And that's no shit.
Go to the statistician and you'll notice that not only was ARS the only sponsor tested that counted ALL of the hits sent to them, but they counted MORE hits than were sent to them. (They give you credit if the surfer clicks a link on any of the exits, which is why they're counting more hits than you send sometimes)
When you see some of the other sponsors that were tested counting two thirds, and some less than half of the hits sent to them, you'll realize their conversion ratios aren't really all that.
And 500 clicks is only about one twentieth of the amount you need to send to get an accurate idea of how they convert.
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90% of this business is half mental.
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