Quote:
Originally posted by chAos
i think that in retrospect we did have it right in 96-97 it was easy to come up with something new and the people would flock to it. as long as the content was there and also so much more they would stay... people say that the TGP's ruined signups but when i look at TGP's they have the best model and actually give the user what they are looking for .. free porn and for some reason they still have converting traffic ... hmmmm... it works now i kick myself in my head when i stopped doing a TGP and did a mega site.
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I think this brings up an excellent point. However, I do not believe you can assume that all users are the same batch of buyers. In other words, there aren't 1,000 porn site subscribers all running around looking for the newest thing. There are thousands of different types of buyers, all responding to different types of marketing and sales techniques.
A particular
type of Internet user may respond much better to a TGP because it fits their desires: they need to try out a product for days, perhaps even weeks before feeling compelled to purchase. However, other users need a marketing technique that shows as little as possible, to tantilize their interest, make them
compelled to join a site to see more.
I've looked at free content on CJ for years. Given that loyalty, I would feel very comfortable donating $1, $2, even $5 a month to their site, even if the content is still free. (Keep in mind this is just an example-- it doesn't fit their business model.) Other users would not do this; they would continue to use the service for free. It's easy to dismiss this as loyalist versus cheapie. I believe there are deeper behaviour patterns that can be used to a site's advantage in marketing and sales.
These differences of purchasing trends have not been researched within the online adult industry. Have any research studies or market analysis of your clientelle been done? Do you know what type of marketing strategies affect the different types of subscriber users you have? You may know
how they got to your site, but do you know why? Do you know what other sites they visit, and why?
The online adult industry is still very young, and can learn from older, more traditional industries. The soft drink, automotive, even computer sales industries spend millions on marketing research. The adult industry essentially plays blind roulette.
I think Rick started a great thread, and Chaos added some great comments. However, I'm not so sure all the good ideas were back in 96, 97.
Lukas