Religion....
In 1994 Moskowitz wrote an affidavit which states:
"After speaking for about an hour at the meeting, Mr. Hubbard answered questions from the audience. He made the following statement in response to a question about making money from writing: `You don't get rich writing science fiction. If you want to get rich, you start a religion.'"
And people still believe in that crap, ignorance must truly be bliss.